Walmart’s $7 billion global digital marketing campaign could be a success story

In an industry where every penny counts, the biggest name in digital marketing is a Walmart.Its $7.5 billion digital marketing program, dubbed “Smart Digital,” could be the biggest online marketing program ever for a retailer, according to a report from McKinsey & Company, and the first to utilize Google and Amazon’s data analytics technology.The deal could give Walmart a big […]

Which is the hottest stock market for investors?

On a recent weekday afternoon, the sun was shining and it was easy to see how the market had turned around.The bull market in China had finally burst.Its rally since then, however, has been so spectacular that even the markets’ biggest names are starting to admit that it may not be so hot after all.This week, for instance, the Shanghai […]

Digital marketing startup Paypal is investing $2.5 million in startup Paymatt

By Kim S. Ho-juThe startup’s $2 billion valuation comes as PayPal grapples with the fallout from the resignation of its former CEO, Peter Thiel, after he donated more than $500,000 to Trump’s campaign.Paypal’s $1.8 billion valuation is based on its $5 billion annual revenue and more than 2.7 million active users.The startup was founded in 2015 and was acquired by […]